Communication Essence

BUSINESS COMMUNICATION ETIQUETTE (Part A)

Effective business communication can make the difference between success and failure. Making sure that you and all of your representatives are communicating to your customers, suppliers, prospects, and people in general should be a priority within your organization. It would be wise to have a communication protocol written up that is read and signed by each employee and then frequently reviewed by the company. Some of the elements that should be discussed are as follows.
1. KEEP IT POSITIVE

Problems within the company whether it is financial, relational, legal, or otherwise should not be discussed with outsiders at all. Telling even one person who is not even a prospect could cause bad publicity to spread like wildfire. If an employee badmouths a sales representative’s character, then that could affect the company by damaging the first impression.

If there is a specific trouble in the organization, such as legal or financial troubles or bad media attention, a special meeting should be held to instruct the employees on what communication methods they should use if asked questions in order to insure minimal damage control.

2. RETURN PHONE CALLS AND E-MAIL WITHIN EIGHT BUSINESS HOURS EVERY TIME

If you are too busy, then shoot the person a quick e-mail or phone call and say,

Your call/e-mail is very important to me, but I am going to be excessively busy until ____. Is this something I can handle in a minute or two or can it wait until I am available? It might be that they need a phone number, a date, or to simply give you a referral. Calling them back shows professionalism and courtesy that are essential to business success. Courteous phone communication is getting rare, so mastering it causes you to stand above the crowd!  For more info, please visit: http://www.communicationessence.com

 

 

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