EFFECTIVELY COMMUNICATING YOUR BUSINESS THROUGH A WEB PRESENCE (Part A)
If you are serious about being in business, you should develop a web presence for your business as soon as possible. That web presence does not necessarily have to sell your service or your product, but it should help convey to your prospects that you are serious, efficient, and professional. For your web presence to effectively communicate your business, several things should be taken into consideration.
USER FRIENDLY
Your website should be very easy to use. The menu should be visible from the very top portion of the page and be listed in order of the information that prospects will consider a priority. Making the website customer friendly is communicating that you care about their needs.
EASY TO SKIM
The paragraphs should be short and concise with easy to skim sub headings. Mark Twain once said, “I am sorry I have written you such a long letter. I did not have time to write a shorter one.” “Contact Us” page that includes all phone numbers, fax numbers, e-mail addresses, etc. that a customer might require. By adding this information there, you will save your receptionist numerous phone calls.
Take the time to be write complete, effective, and concise information about your business. More will be read, understood, and retained from your website.
FORMATTING
Each item written should be formatted in such a way that the reader will not have to move his or her eyes across the entire page. By using the center third or quarter of the page, your site will seem less cluttered and overwhelming to the reader. Streamlined communication will let your client know that you can get right to business while meeting their needs.
CONTENT
Contact information - Make it easy for your customers to communicate with you. The name, address, and phone number of your business should be displayed on every page. “Contact Us” page that includes all phone numbers, fax numbers, e-mail addresses, etc. that a customer might require. By adding this information there, you will save your receptionist numerous phone calls. For more info, please visit http://www.communicationessence.com
