EFFECTIVELY COMMUNICATING YOUR BUSINESS THROUGH A WEB PRESENCE (Part B)
Directions
Include a set of general directions to your place of business and a MapQuest link to assist customers in finding your location. It is also helpful to have a picture of the front of your business, so customers will quickly recognize it when driving to your location.
Introduction to key team members
By having a friendly mini-biography of key people in your business, your prospective customers will feel more familiar and comfortable. People always prefer to do business with people they know, like, and trust. Why not take this spot to encourage that along?
Testimonials
Have true testimonials from other people who have done business with you. Social proof that communicates that you are a business that is honest, effective, fair, and professional is a better salesman than any other marketing tactic you can use.
APPEARANCE
The first impression is the most lasting impression. Your website should effectively communicate who you are as a business. Make sure that your website looks great. Ask for a lot of feedback before going live with it.
EASY TO REMEMBER WEB ADDRESS
Make the address one that is easily recalled. People retain information that is common in their regular communication. Underscores and dashes are more difficult to remember.
Using your web presence to initiate business communication with your clients can help you gain an effective edge over your competition, both locally and nationally. Investing time and money on making this presence as effective and professional as possible can make a sizable difference in the success of your business. For more info, visit, http://www.communicationessence.com
